Missed calls. No follow-up. Invisible on Google. While you're head-down in the work, leads are going to whoever has a better system. We build yours — powered by AI, built exclusively for Irish trades and service businesses — and have it live in 72 hours.
Leads the average Irish trades business loses — missed calls, slow replies, zero follow-up. Not because the work isn't there. Because there's no system to catch it.
Lost revenue per year from one missed lead per week. At €350 average job value, 48 working weeks — that's the invisible cost sitting in your voicemail right now.
Businesses with 100+ Google reviews get 3× more clicks than competitors with fewer than 20. Most Irish trades businesses have fewer than 15 reviews. Most of their competitors have fewer than 5.
Based on avg Irish trades business · €350 avg job value · 48 working weeks · Google Local Pack CTR data 2025
We don't install a standard system and walk away. We look at your specific situation — your trade, your town, your competitors — and build what's actually missing. Then we run it for you, month after month, until you're the business in your area that everyone else is trying to catch.
We start by mapping exactly what your competitors rank for and where the gaps are in your local market. Then we build campaigns targeted precisely at those gaps — Google Search for high-intent searches like "emergency plumber Dublin" or "electrician Cork," and Facebook campaigns for non-emergency trades reaching homeowners in your specific area.
If you need a website first, we build that too — conversion-focused, mobile-first, live in 72 hours, and wired directly into your lead system so every enquiry lands somewhere that actually does something with it. We write the copy, design the pages, and make sure your site is pulling its weight before we spend a cent on ads.
We build a custom automation system designed around how your business actually works. Every touchpoint a lead goes through — from first enquiry to booked job — gets mapped and automated. Missed a call? An SMS goes out in your name within 60 seconds. Gave a quote but didn't hear back? A follow-up sequence runs across SMS and email until they book or say no.
Every automation is built specifically for your trade, your customer, and your situation. Not a template — a system. After every completed job, it automatically sends a review request. Your Google profile builds itself week after week while you're on the tools.
We research exactly what your customers are searching for in your area, what your competitors rank for, and what's missing — then we create content specifically targeting those gaps. Blog posts, social captions, Google Business updates — all written for your specific market, reviewed by a strategist, and published consistently.
The result: a growing local presence built around your specific situation, bringing in calls at zero ad spend. The longer we run it, the harder you are to beat.
This isn't a dig at every agency. It's an honest look at why the old model was never designed for a trades business — and what an AI-native system does differently.
| Old Agency Model | TRADESTACK AI | |
|---|---|---|
| Time to first result | 8–14 weeks | Live in 72 hours. Results in week one. |
| Missed call handling | Nothing. They ring the next plumber. | We respond by SMS on your behalf within 60 seconds, 24/7. |
| Lead follow-up | You chase manually — or you don't | We build a custom follow-up sequence for your trade. Every lead. Every time. |
| Google reviews | Hope clients leave one | We request one after every job. We respond to every review, in your voice. |
| What you're paying for | Account managers, coordination meetings, decks | A custom-built marketing system + senior strategy. No middlemen. |
| Reporting | Monthly PDF. Arrives late. Full of vanity metrics. | Live dashboard. Real leads, real calls, real bookings. |
| When you know it's working | "Give it 3 months" | Week two. Real data. Honest conversation. |
| Contract | 6–12 month lock-in | Month to month after 90 days. Stop any time. |
We don't serve everyone. We serve the Irish trades and service businesses that generalist agencies treat as an afterthought — too specialised for their one-size-fits-all campaigns, too local for their enterprise pitch.
We work exclusively with established Irish service businesses doing €500K–€5M/year in revenue. Not startups. Not side hustles. The businesses that do serious work and deserve serious marketing.
Answer 10 quick questions and get a personalised report showing exactly where your business is losing leads — and what it's costing you every year.
Free · Takes 3 minutes · Personalised to your business
This lets us show you a real revenue figure in your results — specific to your business, not a generic number.
We'll follow up with quick wins specific to your gaps — no generic advice.
Please fill in all fields to see your results.
No spam. We'll only use this to send your report and follow up once.
We know — that's exactly why the audit exists. You get a real piece of work built on your specific market, your specific competitors, and your specific gaps before you spend a euro or get on a call. By the time you're deciding whether to work with us, you've already seen what we can do. The audit is the proof.
We handle everything — research, competitive mapping, content creation, follow-up sequences, ad management. We use AI tools that let a small team deliver the output of a much larger agency. But the strategy and judgment about what's right for your specific trade, your specific town, and your specific customers comes from us. We know how Irish homeowners search and what makes them pick up the phone. Generic is what you get from a template. We start from your situation — and build from there.
Once it's built, you don't manage it. You answer your phone, complete your jobs, and check a dashboard once a week to see your numbers. We handle everything in the background — following up leads, requesting reviews, publishing content, reporting on ads. That's the entire point of having us build it for you.
One setup fee to build and configure your custom marketing system — typically €1,500 to €4,000 depending on what your situation needs. Then a flat monthly fee to run, optimise, and report on it. No long-term contracts after the first 90 days — month to month after that. Ad spend goes directly from you to Google or Meta. We never mark it up.
Because that's where we do our best work. We know how Irish homeowners search, how they make decisions, and what builds trust locally. A generalist agency serving a Dublin electrician the same way they serve a London SaaS startup gets average results for both. We go deep on one market and get exceptional results in it.